Pixelotto and Sudoku?

Alex Tew Pixelotto Sudoku Traffic

What does Pixelotto and Sudoku have in common?

I found this website offering online sudoku, while clicking on the Pixelotto pixel ads.

A few days ago, I signed up to play the Pixelotto ad-game. First read about Pixelotto on LiewCF blog

Pixelotto allows advertisers to buy minimum ad space of US$200 (100 pixels at US$2 per pixel). If used properly, the ad space can become "a premium internet real estate viewable and clickable by potentially millions of people".

To attract the millions of people to view the ads, the creator organise a contest which offers surfers to the site a chance to win US$1 mil by clicking on the ads. For every $1.00 the advertisers pay, $0.50 goes to the lucky clicker /potential customer. Clickers register for Free at the website. You are allowed to click 10 ads per day.

This site is the follow-up site by Alex Tew, the creator of the Million Dollar Homepage.

If not for the lure of the million dollars, I will not come across the Sudoku site! However not all the sites advertised on Pixelotto are "premium" sites, in my opinion.
But it is a good way to drive traffic to a site, albeit for a short while. If the sales page is attractive enough, the visitors will stay longer. I myself have bookmarked a few sites for a re-visit later.