4 steps to successful internet business

Presented by Derek Gehl - in a preview at a leading hotel in Subang Jaya

This blog is my online diary. In the process of doing indepth research on internet marketing, I take every opportunity to attend the free seminar or previews in town, so the least I can do is to pen down the important notes that the presenter dish out - so that I can refer to it again and again. One more thing, I made this blog my default homepage, so I will see it whenever I switched on the laptop

Actually if you have attended enough seminars, the information dished out is "about the same". What differs is the RESULTS from the ACTIONS taken.

Readers, have you attended (paid or unpaid) seminars and religiously taken notes, only to stash the notes (written on the hotel's stationery) in the drawer, or briefcase? I have been guilty of it so many times. When I discovered blogging I found my answer!

1. Use your existing hobbies or experience to find a lucrative business or product to sell online.

Before you plunge into the online business (for that matter, it also applies to offline business), you need to do a research on the supply and demand for your chosen product or service.

In the online business, demand can be defined as the number of people keying in a particular word, or groups of words (called keywords) onto the search engines like Google, MSN, Yahoo and many more. Supply is the number of websites that have already been created to meet the demand.

When you find that the demand exceeds the supply (pure economic terms) for the product or service that you have in mind, then you are in business! It is time to find a creative solution to the problems that people have.

2. Design a website to convert visitors to lifetime customers.

The website is your storefront. It must be easy to navigate. It must give the visitors the information he/she wants when they entered the keywords in the search engine, and is redirected to your website. You have 10 seconds to impress the visitor. It must have a compellng headline and credible reasons why they should buy your advice or product.


3. Drive a flood of qualified buyers to your website

Vistors to your website (storefront) are either referred by others - friends, associates or affiliates, or they may have accidentally stumbled onto your website when they do a search. In order to sustain your business, you must promote the website - by driving qualified visitors to it. Blogging, banner ads and newsletters and ezines are some of the methods. There are many!


4. Put it on Auto pilot!

Use the right technology to automate the sales (ordering and delivery) process. Spend your time to promote and market your website. Just like the traditional offline business. Work ON the business, not IN the business.


That's it. Simple Isn't it?

Now to put in action.