Article Marketing - What and Why

Article marketing has always been hailed as online advertising’s greatest strategy.

Writing your own articles is inexpensive. Submission to the many articles directories wouldn’t cost a single penny. You’d be planting seeds that you could benefit from for many years. For as long as the article directories exist, your article/s would be stored, and with them would be your links.

Article marketing does seem like the greatest promotional technique invented for the internet utilised by novice and veteran online businessman. Whether their enterprises are mere startups, or whether they have established a profitable brand for themselves, article marketing is always at the forefront of their advertising campaigns.


Concerns about Article Marketing

If you submit an article to 100 directories, and publish the very same article in your website, will your website be penalized?

The short answer: no.

What will be penalized would be the pages housed in the article directories. Your website will be spared. This is the reason why most article directories, with the notable exception of www.isnare.com when it comes to MSN results (which can be attributed to alternative SEO techniques that website is pursuing specifically for MSN’s search engine), fare quite poorly in SERPs. Run a search for any keyword. Will article directory pages appear in the first hundred or so pages? Most probably, they won’t.


What good is article marketing for?

Article marketing should not be used for direct traffic generation - the traffic will by no means be substantial for any form of online business.

Article marketing is great for building your link popularity, and link popularity is great for increasing your website’s page rank.

The higher your website’s page rank, the higher its position will be in the search engine results pages.

With your article submissions, you’d be able to increase your website’s number of back links on the internet. This would make it easy for search engine spiders, especially Google’s, to find, index and fetch your website for relevant search queries.

Additionally, article directories like www.ezinearticles.com , are favorites of webmasters and eZine publishers. If they will pick up your article/s for publication in their own channels, you’d be able to expose your website to whole new audience, and more importantly, you’d be able to increase the number of your back links even more.

This is the true power of article marketing.