Website Design - 6 common mistakes

Six Common Mistakes In Website Design That Kill Your Online Business


What are some of the things to avoid in your website?


1. A slow loading website.

There is nothing more irritating than a website that takes forever to load. Granted that most internet users these days have high speed connections, a great percentage are still hooked up to the World Wide Web via slower 56K access. This percentage should not be taken for granted. In building a website, try to stay away from the humongous graphic files. You don't need high number of pixels, fancy movies or flash animation, catchy music. You need a website that will deliver the information it promises at an instantaneous rate, and for this reason, you have to choose functionality over design.

2. A navigation system that is very difficult to understand.

Make it easy for visitors to explore your website. If your menu bar is too complicated, you’ll just end up driving away a lot of your visitors. You don’t want your visitors to get stuck in just one page. Your pages must be interlinked in a logical way, and this connection should be easily navigable through an intuitive interface that even a 7 year old will be able to understand. Again, this is a matter of functionality over design. Place your navigation links either at the top of the page right below the header, or at either side of the page in a separate column. This is where your visitors’ eyes will wander once they want to discover the other pages in your website.

3. Low quality content.

Content is king on the internet. People log online to find information they need, and information is conveyed through your content. If your content is poorly written, who will have the patience to read the same? If your content is not unique, why will people choose your website over others? There are two requisites for good quality content: excellent presentation and originality. Minus either of this, your entire website will be in jeopardy.

4. Poor choice of keywords to focus on.

Keywords drive traffic to your website. Keywords are the terms that people search for when they’re looking for information. If you targeted the right keywords, quality visitors will come aplenty. If you targeted the wrong keywords, visitors will be scarce. So make sure you discover the right keywords even before you start building your website.

5. Cookie cutter websites.

If your website lacks originality - shares the same layout and boasting of the same content as others, your visitors will question its credibility. Make your website unique. Search engines penalize duplicate content, and your website will have a lower position in the search engine results.

6. A website that lacks focus.

Focus is key in designing a website. Topics in the website should be related. Why would visitors who are interested with dogs be interested with astronomy? There’s no connection between the two subjects.


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